Sylvia Ng is an Associate Professor I of Marketing and Faculty Director for Action Learning at the Asia School of Business. She also holds the position of Research Affiliate and International Faculty Fellow at the MIT Sloan School of Management. Dr Ng earned First-Class Honors and a PhD in Marketing (with Dean’s Commendation) from the University of Adelaide. Additionally, she received academic recognition while on exchange at Cornell University’s Dyson School of Applied Economics and Management, where she was listed on the Dean’s List.

Sylvia’s academic research lies in the area of services marketing. Specifically, her research examines how service providers can facilitate value creation through interactions with customers, such as value cocreation activities and customer engagement. Her research also encompasses understanding service exclusion practices. She has contributed to the field through publications in the Journal of Service Research, a leading scholarly journal recognized for featuring the highest level of research on service-related topics. In 2023, Sylvia won the Best Paper Award at an international distinguished conference, Frontiers in Service, for an article that was published in the Journal of Services Marketing.

Prior to joining academia, Sylvia was an Assistant Vice President at OCBC Bank Singapore, where she specialized in segment marketing. Her industry experience has given her a deep understanding of the business world, which she uses to make her research and teaching practical and relevant.