Themes of our research
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Research Theme 1
Research Theme 1
Customer Participation & Value Co-creation
Customer Participation & Value Co-creation
Research examines how customer participation creates value for customers and organizations, and how organizations can enable meaningful customer participation.
Published and working papers
Selected Publications:
Managing customer resource endowments and deficiencies for value cocreation: Complex relational services
Current research (working titles):
Customer participation in Contemporary Organizations
Qualitative empirical study | Manuscript in preparation
Customer participation in marketplace contexts
Mixed-methods empirical study | Qualitative analysis completed; quantitative study underway
Research Theme 2
Research Theme 2
Customer Engagement
Customer Engagement
Research examines the strategic role of customer engagement in creating value for customers and organizations.
Published and working papers
Selected Publications:
Customer engagement: A systematic review and future research priorities
Customer engagement with a service offering: A framework for complex services
Current research (working titles):
Research Theme 3
Research Theme 3
Marketplace Relationships
Marketplace Relationships
Research explores evolving marketplace relationships and contemporary marketing phenomena that shape customer and organizational outcomes.
Published and working papers
Selected Publications:
A voice for the silent: Uncovering service exclusion practices
Current research (working titles):
Marketplace Relationships Research
Mixed-methods empirical study | In Development
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