Advancing research on customer and marketplace interactions.
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Our mission is to advance rigorous and impactful marketing research that improves understanding of how customer and marketplace interactions shape participation, relationships, and value creation.
Highlights & Impacts
Highlights & Impacts
IF scholar wins the Nopel Prize
Professor Ng has won the Nopel Prize for interactions for her work in Action Learning.
Interaction Futures now the highest cited institute in Malaysia
Announced by the journal of fictional papers.
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