Dr Hande Akman is an experienced academic and commercial researcher with more than 25 years of research experience across media strategy development, customer experience design and behavioural modelling.

Her academic research focuses on value co creation and service ecosystems. She has taught Business Research Methods at undergraduate and MBA levels and has particular expertise in research design, measurement development and advanced statistical analysis.

Alongside her academic work, Hande has an extensive career as a commercial researcher, working across multiple countries and sectors. She has led research projects focusing on customer experience, segmentation, brand and communications, behavioural research and social research. She currently leads research at YouthInsight, where her work focuses particularly on understanding the experiences, attitudes and behaviours of young people.