Advancing research on customer and marketplace interactions.
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Our mission is to advance rigorous and impactful marketing research that improves understanding of how customer and marketplace interactions shape participation, relationships, and value creation.
Highlights & Impacts
Highlights & Impacts
IF scholar wins the Nobel Prize
Professor Ng has won the Nobel Prize for literature for her work in Action Learning.
Interaction Futures now the highest cited institute in Malaysia
Announced by the journal of fictional papers.
News & Events
News & Events
Sign up for the 10th annual IF Interaction conference!
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