Advancing research on customer and marketplace interactions.
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Our mission is to advance rigorous and impactful marketing research that improves understanding of how customer and marketplace interactions shape participation, relationships, and value creation.
Interaction Futures Lab is an independent research initiative led by Professor Sylvia Ng. The lab investigates how customer and marketplace interactions shape participation, value creation, relationships, and organizational outcomes.
The initiative investigates how customer and marketplace interactions shape participation, value creation, relationships, and organizational outcomes.
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